STAEDTLER to focus on Noris Colour and new triplus broadliner

staedtler norisSTAEDTLER has confirmed its primary focus at this year’s London Stationery Show will be on Noris Colour, its range of premium colouring pencils, and the wider Noris family.

Also on display at the show will be the full triplus range, now supported by five themed 40 second stop-motion animation videos. The videos, which will be showing on the stand, are available for customers to use on their own websites and social media campaigns. In addition to introducing new triplus colours and new tins of triplus fineliner and triplus colour, STAEDTLER will also showcase the new triplus broadliner, scheduled for launch in late Spring.

STAEDTLER’s international partnership with famous artist Johanna Basford will also continue for 2017 with a comprehensive range of Johanna Basford endorsed adult colouring packs, all on display at the show.

In addition to being at the show, the Noris brand will benefit from targeted bursts of cinema advertising in 2017 at Easter, during the summer and at Christmas, supported by a brand new ad campaign in key women’s magazines.

See STAEDTLER at the show on stand M541.

 

Posted on 17th February 2017 by Vanessa Fortnam