STAEDTLER celebrates 50th UK anniversary
Visitors will be invited to share a celebratory glass of champagne with the STAEDTLER team at this year’s London Stationery Show as the company marks its 50th Anniversary in the UK.
The leading stationery company, which is also a National Stationery Week sponsor, will be using the show to present its best-selling writing instruments, exciting promotional plans and a new display concept.
STAEDTLER recently unveiled plans to give its revolutionary Noris colour colouring pencil a tremendous promotional boost with a carefully targeted cinema advertising campaign. Aimed at parents and children, two concentrated bursts are scheduled for the Easter and summer holidays to tie in with major film releases and seasonal buying peaks. Launched last year, Noris colour is STAEDTLER’s reinvention of the colouring pencil, which uses a ground-breaking and eco friendly manufacturing process to produce a superior pencil offering improved lead strength, intense colour and a tactile surface.
The STAEDTLER brand is also benefiting from a year-long global partnership with Johanna Basford, the world-famous artist whose adult colouring books have topped the best-seller lists. Johanna, who shot to fame with her first colouring book, Secret Garden, has always been a STAEDTLER enthusiast. Special promotional packs of colouring pencils and triplus fineliners and fibre-tips featuring Johanna’s image and books will be on display.
Visitors to the stand will also see STAEDTLER’s new Brand Shop, an ingenious and flexible display system that accommodates the maximum number of products whilst taking the minimum space. Available in smart, 50cm wide units which fit together as required made from durable powder coated steel, Brand Shop is a versatile display solution designed to deliver high impact at the point-of-sale.
Stand No: M541 at the London Stationery Show
Posted on 10th February 2016 by Vanessa Fortnam