STAEDTLER CELEBRATES 50th ANNIVERSARY IN UK
STAEDTLER (UK) Ltd is celebrating 50 years of excellence in the UK in 2016 with a year long programme of promotional activities.
The UK staff were recently treated to a formal dinner to mark the occasion at Cardiff Castle and were each presented with a commemorative 20 page booklet tracing the company’s 50 year history in the UK. Compiled by John Evans, non executive director who led the UK company for many years, and Duncan Savage, the current UK managing director, the booklet takes a decade by decade look at significant events in the company’s history leading to its present day position as the ‘UK’s fastest growing writing instruments brand’ (source: GfK).
Also planned is a busy ‘50-themed’ programme of monthly activities based in Wales and run in association with the charity Groundwork Wales. A dedicated social media campaign celebrating the anniversary is also well underway along with specific product promotions for customers. The key competition running throughout 2016 is a monthly prize draw featured on selected blistercards of STAEDTLER products. The promotional packs contain details of the 50th anniversary competition including the web address – www.staedtler50.co.uk – where consumers can register for the prize draw and win one of five £50 stationery bundles awarded every month in 2016.
Rachel Woolley, STAEDTLER’s marketing manager, comments “Our 50th birthday in the UK coincides with record sales so it’s a double celebration for us. Although the actual anniversary of the founding of STAEDTLER UK falls in April, we have decided to spread our themed celebrations over the whole year.”
Managing director Duncan Savage adds “We are delighted that the STAEDTLER name has become synonymous with quality and innovation in writing, drawing and colouring instruments and look forward to continuing this tradition. One of our proudest claims is that a whole generation has learnt to write using a STAEDTLER Noris school pencil with merely the sight of this iconic black and yellow striped pencil enough to transport people straight back to their school days.”
STAEDTLER will be at the London Stationery Show on stand M541.
Posted on 15th April 2016 by Vanessa Fortnam