One amazing week for stationery
Where does one even start to try and give a taste of what happened last week in the world – and I do mean world – of stationery which kicked off with the start of National Stationery Week on Monday, the London Stationery Show on Tuesday and the first World Stationery Day on Wednesday.
As the late, great Sir David Frost might have said, that was a week, that was!
It was by any standards an extraordinary few days for the stationery business and community which came together to talk about and promote the importance of writing by hand, and the great products we use to do it – retailers, suppliers, schools, teachers, the media and of course consumers ….you and me!
The emotional and physical buy in by all was amazing, and went way beyond just the draw of prizes in competitions and promotions.
RETAILERS such as Paperchase, Marks & Spencer, John Lewis, WHSmith, Tesco, Smythson and B & M ran promotions and tweeted like crazy, as did many fabulous independent retailers across the UK and overseas including USA and New Zealand.
THE MEDIA talked about stationery, literally, on BBC Radio 2 on the Chris Evans and Steve Wright shows, and in print and on line in Stylist, Homes & Gardens, Ideal Home, the Independent, Express, Guardian and Sunday Mirror to mention just a few
SARAH MILLICAN and LAUREN LAVERNE were among high profilers who spread the love
SCHOOL CHILDREN in Cumberland set out to write the world’s longest letter
YOU GOV research commissioned by National Stationery Week revealed that 97% of adults believe it is important that children are taught to write by hand at school
….and consumers and stationery addicts the world over used social media to talk about their love of all things stationery, and the importance and benefits of writing by hand in a digital age.
Now for a closer look at some of those thousands of tweets which say it all!
Posted on 7th May 2015 by Chris Leonard-Morgan