Nu Notebooks launches Guinness World Records title attempt at the London Stationery Show
Leading stationery giant Nuco International is hoping to write its own headlines in more ways than one, when it bids to become a Guinness World Records™ title holder for creating the world’s largest notebook.
In an attempt to underline its status as a massive name in the stationery industry, Nuco is aiming to prove that size does indeed matter when it unveils a giant 4ft notepad, 300% larger than a standard A4 pad, which will be produced in the UK using Nuco International’s network of printers and finishers.
Nuco has been producing notebooks since 2008 – selling millions worldwide in the process – and was keen to create something unique to coincide with National Stationery Week from April 25 to May 1 2016.
Keith Matthews, managing director of Nuco said: “This is our second year as sponsors of National Stationery Week and we wanted to produce something that would capture imaginations and also demonstrate our ability to produce quality products no matter the parameters.
“Guinness World Records is an institution that recognizes extraordinary achievements. We honestly thought that the manufacturing processes necessary for a 4ft pad would cause too many headaches for us to overcome.
“But we have negotiated one or two stumbling blocks to create this huge, bespoke product which we hope will live long in the memory and join the family of Guinness World Records title holders as a result. This has been a real team effort and we are keeping our fingers crossed that we are successful. We certainly don’t believe that a notepad this big has been officially acknowledged before.”
The official Guinness World Records adjudication will take place on April 26th at the London Stationery Show at the Business Design Center in Islington.
The record attempt will be the first of its kind made by a British company. It is hoped that interest in Nuco International’s portfolio of products will increase on a similarly sized scale, not to mention conversations around National Stationery Week.
The giant book will then take to the road, where it will travel from one end of the country to the other, with people invited to pen ‘Why #WritingMatters’ to them.
The Nuco company has built an enviable reputation for its colourful, original notebooks and stationery products that inspire young and old alike. It is also now launching its successful app ‘nu notes’ onto the Android platform, following its rise into the top 50 utilities apps in the apple app store, and over 40,000 downloads in 63 countries since launching in 2015.
Visit them on stand M701 and see their giant notebook at the London Stationery Show.
Posted on 19th April 2016 by Vanessa Fortnam