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One amazing week for stationery

Posted on 7th May, 2015

7DaysV2Where does one even start to try and give a taste of what happened last week in the world – and I do mean world – of stationery which kicked off with the start of National Stationery Week on Monday, the London Stationery Show on Tuesday and the first World Stationery Day on Wednesday.

As the late, great Sir David Frost might have said, that was a week, that was!

It was by any standards an extraordinary few days for the stationery business and community which came together to talk about and promote the importance of writing by hand, and the great products we use to do it – retailers, suppliers, schools, teachers, the media and of course consumers ….you and me!

The emotional and physical buy in by all was amazing, and went way beyond just the draw of prizes in competitions and promotions.

RETAILERS such as Paperchase, Marks & Spencer, John Lewis, WHSmith, Tesco, Smythson and B & M ran promotions and tweeted like crazy, as did many fabulous independent retailers across the UK and overseas including USA and New Zealand.

THE MEDIA talked about stationery, literally, on BBC Radio 2 on the Chris Evans and Steve Wright shows, and in print and on line in Stylist, Homes & Gardens, Ideal Home, the Independent, Express, Guardian and Sunday Mirror to mention just a few

SARAH MILLICAN and LAUREN LAVERNE were among high profilers who spread the love

BLOGGERS blogged

SCHOOL CHILDREN in Cumberland set out to write the world’s longest letter

YOU GOV research commissioned by National Stationery Week revealed that 97% of adults believe it is important that children are taught to write by hand at school

….and consumers and stationery addicts the world over used social media to talk about their love of all things stationery, and the importance and benefits of writing by hand in a digital age.

Phew…

Now for a closer look at some of those thousands of tweets which say it all!

NSW 2013 with date and website and partners (no website)NSW 2013 with date and website and partners (no website)        NSW 2013 with date and website and partners (no website)

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National Stationery Week a big hit with retailers and consumers

Posted on 15th July, 2015

9 out of 10 adults think writing by hand is importantNSW - GBW 2015 RGB

This year’s National Stationery Week, Get Britain Writing and Get Kids Writing campaign, organised by the London Stationery Show and sponsored by Dodo Pad, Kokuyo, Maped Helix, Nu:Notebooks, Sheaffer and Zebra Pen, achieved record levels of retailer and consumer engagement. It attracted millions of pounds worth of coverage, and had an OTS figure in excess of 60 million.

The event is now in its fifth year and saw major and independent retailers including  Paperchase, Marks & Spencer, John Lewis, Tesco and The Pen Shop getting involved in store, online and on social media with many running special promotions as the campaign has become a major sales opportunity for retailers.

NotebookRetailers came up with numerous ways to get involved with the week and boost footfall. John Lewis and Peter Jones gave goody bags to their first 250 customers in celebration of the first World Stationery Day, Paperchase had 10% off all purchases and others such as Fabriano Boutique in Covent Garden and The Country House Gift Company in Somerset ran poetry, drawing and writing competitions. Online retailer Euroffice arranged stationery collections for children at Great Ormond Street Hospital, and Bureau Direct ran a £300 stationery hamper competition on World Stationery Day.

Daily Mirror

IndependentA new initiative this year was to engage more with bloggers with many using the strapline “I’m a #NatStatWeek blogger” – comedian Sarah Millican and author Jill Mansell both confessed to their love of stationery on Twitter, and Chris Evans and guests talked stationery on his breakfast show on Radio 2, as did Steve Wright on his afternoon show.

Another major development on National Stationery Week was to partner with Cambridge University Press, underpinning the core values of the campaign, by promoting the importance of handwriting to children through a national handwriting competition. Over 7,000 entries were received from more than 100 schools. Elsewhere, hundreds of children from nine schools in Cumbria took the competition to the next level, as they set a new world record for the world’s longest letter at 4,800 metres long. This is currently being housed in the Lake District Visitor Centre and will be part of its Unesco 2016 bid.

YouGov research commissioned by National Stationery Week revealed that 92% of adults believe that writing by hand remains an important tool, and that 97% think it is important to teach handwriting to children in school, giving a new impetus to the campaign.

“National Stationery Week is driving the debate about the importance and relevance of writing by hand in a digital age, and championing stationery and writing products to the consumer” says organiser Chris Leonard-Morgan. “It’s where fashion meets function.”

Next year’s dates are 25 April – 1 May, with World Stationery Day on Wednesday 27 April. To become involved, email clm@firstevents.com  www.nationalstationeryweek.com

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Euroffice’s Sharpie Shout

Posted on 23rd April, 2015

Euroffice are helping ‘GetBritainWriting’ for National Stationery Week with #SharpieShout

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