Licensed to sell
Licensing is set to be the next big thing in stationery, judging by the increase in the number of licensed products which will be in evidence at next week’s London Stationery Show.
Stationery is enjoying a new lease of life thanks to its new found fashion status and the arrival on the scene of designer names such as Cath Kidston, Ted Baker, and Orla Kiely, and now licensed products are set to take it to the next level.
Visitors to next week’s stationery event of the year will see among others the launch of ranges for Kellogg’s Vintage and Tony the Tiger (Mad Stuff), Roald Dahl (Portico Designs) and Disney Frozen (Pyramid International and DKL Marketing). Other licenses on show include Star Wars, Jungle Book, V&A, Minions, Despicable Me, Superman, London Underground, Woodland Trust, Anorak, Vintage Ladybird and Laura Ashley.
Other exhibitors with licensed products include BrownTrout Publishing, ExaClair, Genie/Dieter Gerth, GO Stationery, Otter House, PCC/M&G Stationery, Presco, Publishers Group, Quadrille, Robert Frederick, Sambro, Santoro, Sinclairs, SLG, Strawberry Design & Marketing, West Design and Wild & Wolf.
The London Stationery Show is part of National Stationery Week (27 April – 3 May) www.nationalstationeryweek.com
Posted on 20th April 2015 by Hazel Fieldwick