Don’t write handwriting off yet!
A coincidence? I don’t think so.
You don’t need to look any further than next week’s London Stationery Show which is the biggest so far, to see just how visual and tempting stationery has become. It’s no wonder so many people say they love it.
The stationery market today is driven as much by colour and fashion as it is by need and function. National Stationery Week’s Get Britain Writing and Get Kids Writing campaigns and a long list of retailers as well as the Post Office – not to mention branded London taxis – will be driving the message home next week to consumers and the media that writing and being able to write matters, if anything more than ever in a digital age. And of course that you can never have too much stationery!
Posted on 28th March 2014 by Chris Leonard-Morgan