BIC to sponsor National Stationery Week
Now in its fifth year, National Stationery Week celebrates the written word and all things stationery, and is organised by the London Stationery Show. Last year’s campaign generated millions of pounds worth of media coverage and retail sales, and reached over 20 million consumers in the UK with the message that writing by hand matters and has a vital part to play in personal communications in an increasingly digital world.
Jonathan Skyrme, general manager at BIC UK and Ireland, said: “We’re thrilled to be a sponsor for National Stationery Week 2016, particularly as this year’s theme sits so well with our mission to also get Britain writing. Last year saw the launch of our #JustWrite campaign to promote the benefits of handwriting and making it accessible to the nation, which was marked by a series of activities across the UK. We have even bigger plans in place for #JustWrite Day this year and are delighted to announce our partnership with National Stationery Week.”
Chris Leonard- Morgan, founder of NSW said he was delighted to announce BIC as a new sponsor right at the beginning of the new year. “To have BIC as a new sponsor of the campaign right at the beginning of 2016 is very exciting as they believe passionately like us in the importance of everyone, from an early age, being able to write. Each year we embark on a new journey with National Stationery Week and for 2016 we are focusing on why writing matters”.
Last year’s campaign saw a record number of high street and online retailers seize the opportunity to increase footfall and sales with special promotions and activity.
To get involved and become a participating retailer in 2016, contact Katharine Buchan on 01902 587001 or via email@example.com.
National Stationery Week goes global
National Stationery Week has captured the imagination of stationery users and lovers not just in the UK, but the world over.
As a result, Wednesday 29 April – the second day of the London Stationery Show and day three of National Stationery Week – was last year designated World Stationery Day for the first time. This year it is on Wednesday 27 April.
The message is the same, wherever you are in the world – writing matters.
Posted on 11th January 2016 by Vanessa Fortnam